Hardly what most Valentine recipients might put in their Top Ten gifts they most would like to receive, but Clarke insists that, while the fleet saves on fuel costs, driver could be saving on all manner of purchases.
“Love means never having to pay full price,” insists Clarke. “If an HGV operator loves cutting fuel costs by 4p a litre, they can afford to be loving towards their drivers by helping them to save money in their private lives.”
And he adds that really caring is not just about a gesture for Valentine’s Day, but giving throughout the year.
“Give them the right fuel card and help them to save on everyday essentials. They could refuel at Tesco and collect the Tesco Clubcard points.
“Topping up at Morrison’s means 10 Match & More points for every litre. Filling up at Shell means boosting their Shell Drivers Club points, saving towards High Street or Waitrose vouchers.
“If a driver stops on the motorway to pour 600 litres of BP diesel into the tank, let them add £3 worth of points onto their own Nectar card.”