Bin lorry advertising screens display COVID-19 health messages11 May 2020

Environmental services firm Urbaser has been utilising digital display screens installed on its refuse collection vehicles to broadcast health messages to locked-down residents of the London Borough of Waltham Forest and Welwyn Hatfield Borough Council.

Ordinarily the digital screens are used to promote local government services, recycling initiatives, garden waste services or the advertising of local events and good causes. They are also used to target specific areas using geo-located messages.

Since the outbreak of COVID-19, these screens have been repurposed to display NHS handwashing ‘How To’ videos, as well as promoting up-to-date self isolation guidance and other government messages.

The video services provider, 13Digital, boasts 45 screens with automatic brightness adjustment depending on ambient light operating in the London area.

William Dalrymple

Related Companies
Urbaser Ltd

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