BVRLA chief executive Gerry Keaney concedes that the UK faces a particular challenge with NO2, which is often associated with older diesel vehicles.
He suggests that, first, regional authorities need encouragement to use their newly devolved transport powers by providing a national framework for ultra-low emission zones.
Second, he wants to use the existing emissions-based tax system to incentivise the adoption of low-emission Euro 6 diesel engined vehicles.
Third, BVRLA wants the government to re-introduce 100% first-year tax allowances for companies renting or leasing ultra-low emission cars.
Fourth, it suggests better in-life incentives – for example, freedom from tolls, congestion charges or parking fees – again, to encourage uptake of ultra-low emission vehicles.
And finally, BVRLA wants more support for car clubs, car sharing and other alternatives to car ownership, by providing more and better low-emission public transport.
"Our members advise millions of businesses and consumers on which vehicles to choose and how they should be operated," states Keaney, pointing to the fact that members own and operate nearly four million cars, vans and trucks, accounting for more than 10% of the vehicles on UK roads.
"We believe the measures we have set out could have a significant and positive impact in helping the government meet its air quality goals."
The UK's Supreme Court this week ordered the UK government to produce new air quality plans and submit them to the European Commission by 31 December 2015. Failure to do so would risk substantial fines from Brussels.