Cycle Alert launches at CV Show, with Eddie Stobart and Keltbray 11 April 2013

Equipment designed to help truck operators and drivers to be aware of cyclists and hence ensure safety on the roads was launched at the CV Show yesterday (10 April 2013).

Cycle Alert has three elements: a unit fitted to the bicycle or worn by a cyclist (priced at £25); sensors fitted to the HGV; and a cab-mounted driver-alert device (costing £350).

These three work together to form a communications network between all parties, with the driver being given maximum notice of the proximity of a cyclist.

Cycle Alert (the organisation) says it knows that take-up of the product is needed by both haulage companies and cyclists to have any impact on road safety, which is why the firm wants operators to test its technology.

Cycle Alert is giving away supplies of cyclist sensors with each cab unit, for fleet operators to distribute to their local communities, including schools and colleges.

Cycle Alert has already received approval from both the haulage industry, and the cycling community – with Eddie Stobart and Keltbray early supporters of the scheme.

Cycle Alert's co-founder and developer Peter Le Masurier came up with the idea after seeing the impact of truck-cycle road accidents.

"There are currently no systems on the market that can tell an HGV driver whether a cyclist is close to their vehicle," he asserts.

"This is where Cycle Alert comes in. Everybody needs to take responsibility for their own safety on the road. Cycle Alert empowers cyclists to make themselves more obvious to HGV drivers, and HGV drivers to protect themselves from the devastating impact of an accident."

"Continuous innovation to improve road safety is key, and we see the Cycle Alert system trial we are now championing as an integral part of our future strategy to help ensure all road users are safe," comments Keltbray's haulage operations director Adrian Scott.

"Eddie Stobart is traditionally at the forefront of innovation when it comes to the training of its drivers and safety on the road," adds Neil Marston, head of health and safety at Eddie Stobart.

"Our support of the Cycle Alert initiative will hopefully help to get more truck operators using the technology which has obvious road safety benefits."

Author
Brian Tinham

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