Vehicle Import & Distribution Ltd, has been established by Bassadone Automotive, which also owns the UK importer and distributor of SsangYong 4x4 cars and light commercials, SsangYong Motor UK.
Development of the new company will be overseen by Doug Lincoln, operations director. With its head office and logistics centre in Luton, DFSK vehicles will arrive through the company’s own import reception and preparation centre at Portbury Docks, near Bristol.
The range, which will go on sale this summer, will initially comprise four models: the C31 single cab minitruck, C32 double cab minitruck, C35 panel van, and the C37 minivan. UK prices have yet to be announced, but expected to start from below £10,000.
All DFSK vehicles are powered by 1500cc Euro 6B petrol engines.
Says Doug Lincoln: “We believe there is a huge opportunity for DFSK in the UK. From small independent businesses through to local authorities, cost-saving and value-for-money is today’s mantra. Why pay more when a DFSK delivers such a great return on investment?”
“We particularly see huge opportunities in metropolitan areas where the vehicles’ compact size, manoeuvrability and economical petrol engines are ideal for short, stop-start urban journeys.”
From launch, there will be a network of service centres nationwide, with retail outlets located strategically.
Lincoln adds: “Good and well-priced aftersales service is vital in this sector of the market. We want to get that right and build customer confidence in the product and servicing before pushing for volume sales.”