The firm has already taken delivery of 29 Sprinter 313 CDI chassis cabs – the first vehicles to wear Dreams' new livery – and dealer Midlands Truck & Van will deliver another six over the next few weeks.
The retailer intends to complete the process by commissioning a further 53 Sprinter chassis cabs before the end of this year (2015).
Dreams distribution controller Shaun Bullock says that outstanding reliability of the company's outgoing Sprinter fleet and competitive operating costs were key to the decision to go back to Mercedes-Benz.
"The last fleet of new Sprinters we bought date back to 2004—05, and some of our older Mercedes-Benz vehicles have clocked-up well in excess of 400,000 miles, yet they're still going strong," states Bullock.
"Indeed, they have proved over the last 10 years to be brilliant workhorses and we've every confidence that our new fleet will be just as reliable and cost-effective to operate," he continues.
Bullock says Midlands Truck & Van won the business after providing strong service support for the vans and trucks based at Dreams' depot in Wednesbury, West Midlands.
"The whole process of ordering the vehicles, from liaising with the bodybuilder to delivery, has been excellent," states Bullock.
And he adds: "The new Sprinters have been very well received by our delivery teams, and the fact that Mercedes-Benz dealers are geared-up to service and repair our vehicles outside normal operating hours is also a big attraction."
The new fleet is the subject of a CharterWay contract hire agreement from Mercedes-Benz Financial Services, and will be maintained within the manufacturer's dealer network.
The new Sprinters have box bodies by JC Payne, of Walsall, West Midlands, and are being allocated to two-man teams who deliver beds from Dreams' home delivery depots.