The company now fits predominantly Michelin 295/80 R 22.5 and 315/80 R 22.5 X MultiWay 3D tyres on its 240 trucks, which form part of a 650-strong fleet of cars, vans, minibuses and trailers.
Mark Waite, Falcon's operations director, says the decision is helping to differentiate the firm: "We're confident we get almost twice the life from a Michelin tyre than we would from a competitor product, with fewer instances of downtime. Plus our customers enjoy great fuel efficiency."
All Michelin tyres follow a multi-life policy, being regrooved and retreaded.
"Unlike the majority of fleets, we don't get to see our trucks every day as they spend a lot of time out on hire, so we have to be sure that the tyres we fit will give the best possible performance until the truck comes back to our yard," adds Waite. "Specifying Michelin rubber helps to give us this confidence."
ATS Euromaster in Taunton carries out most of Falcon's day-to-day tyre servicing work.