The contract covers the 65% of vehicles supplied by Fleet Hire with a full repair and maintenance package, and was won following a competitive tender.
"We know from comparing the performance of Michelin tyres with other brands we see on new vehicles that Michelin tyres typically last longer. This helps us to reduce replacement costs and results in less downtime. It's a win-win situation," says George Reid, technical operations manager for Fleet Hire.
Customers are supported by the ATS Euromaster service network. When a replacement tyre is needed, drivers can visit any ATS centre, or contact the Fleet Hire driver helpline which then routes the calls to ATS Euromaster's customer service centre to book a mobile engineer or locate the nearest centre.
Reid adds: "Our customers appreciate the ability to have their tyres fitted by a mobile technician as it saves the time and hassle of visiting a centre. Retaining this benefit was key to the contract as it helps us to deliver outstanding customer care."