Fleets must protect vulnerable road users – Brake 27 June 2014

Road safety charity Brake and insurance group Aviva have together published expert guidance to help fleets prevent accidents involving pedestrians, cyclists and bikers.

'Protecting vulnerable road users from vehicle blind spots' is all about reviewing blind spots, reducing risky manoeuvring and raising awareness among drivers, with expert insights, best practice case studies and sample advice sheets for drivers all published on Brake's Fleet Safety Forum.

Laura Woods, research and information officer at Brake, makes the point that in 2012, 866 cyclists, pedestrians and motorcyclists were killed and 13,781 seriously injured on UK roads.

"Employers and drivers have a key role to play in making our streets safer for walking and cycling and preventing tragedies," says Woods.

"Addressing and managing the risks caused by blind spots, and ensuring drivers are manoeuvring with the utmost care, is essential," she continues.

"This report sets out vital steps managers should take to minimise blind spots and ensure drivers know how they can best protect vulnerable road users."

And Maurice Tulloch, UK and Ireland general insurance CEO at Aviva adds: "We take the protection of vulnerable road users seriously, which is why it is a priority on our motor risk management agenda.

"We are working with customers and their insurance brokers on this subject to highlight the risks faced by their drivers and share best practice... The publication of this report will support these conversations."

The report and driver advice sheets are available for free to Brake subscribers or are for £5 for non-subscribers.

They are also available free to Aviva's commercial customers.

For more information, click o the link below.

Author
Brian Tinham

Related Companies
Aviva Risk Management Solutions Ltd
Brake

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