FTA unveils Live Drive Pro powered by Lighfoot at CV Show 28 April 2016

Yesterday (27 April 2016) at the CV Show – NEC, Birmingham 26—28 April – the Freight Transport Association launched ‘Live Drive Pro powered by Lightfoot’ to its 15,000 members.

Alan Richardson, the FTA’s head of membership, says the system is capable of cutting accident rates “by up to 50%” and reducing fuel bills “by over 10%”.

As its name suggests, the system is based on Ashwoods’ Lightfoot real-time driver behaviour improvement technology – with a single device designed for car and van fleets that uses verbal and visual LED alerts to improve driving style.

“FTA has worked with Lightfoot to provide Live Drive Pro as we’re convinced that its real-time interactive in-vehicle support provides the best all-round driver improvement solution in the market,” states Richardson.

“By delivering real-time coaching, it enables drivers to instantly and consistently drive more efficiency, optimising their own safety in the process,” he adds.

That in turn bear down on incidences of over acceleration or harsh manoeuvres, as well as ‘at-fault’ accidents, he enthuses.

Live Drive Pro works on the ‘three strikes and you’re out’ principle, with the first two warnings confidential between the device and the driver, but the third violation recorded and fed back to managers.

Richardson believes the fact that drivers aren’t immediately penalised is one of the reasons why Live Drive Pro is easily accepted and so effective.

In separate news, also at the CV Show FTA has awarded Maritime Transport’s Immingham Depot the FTA Roadworthiness Award 2016 in recognition of its high standards of maintenance covering fleet trucks and trailers, and controlling driver-related defects.

FTA's Roadworthiness Awards recognise and reward its members' efforts to keep their fleets safe, legal and efficient. They also highligh excellent standards of vehicle safety, condition and maintenance, and are designed to encourage improved compliance with vehicle condition legislation.

The Award was presented by FTA’s CEO David Wells, who said: “This Award reflects the high standards of the group, and I would like to congratulate all involved on the efforts they clearly make in order to ensure that their fleet is safe, legal and efficient at all times.”

Brian Tinham

Related Companies
Ashwoods Electric Motors Ltd
Freight Transport Association Ltd

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