The vehicles – a mix of Mercedes-Benz eVito and Peugeot Partner vans – are being liveried with Mediafleet’s colour coating system, called WrapidCoat.
As well as its traditional red, Royal Mail’s electric vans will also have green livery, with the red colour appearing to peel back (see image).
“Royal Mail’s branding team saw the potential of a unique vehicle livery to promote the new electric vans, which were to be delivered as white vans,” says Barnaby Smith, managing director of Mediafleet.
“Mediafleet was engaged to assist with artwork production and facilitate prototype design, and we also had the capability to handle the volume of vehicles.
“The electric vans have been being delivered by the manufacturers to our Witney headquarters. We have then undertaken the branding work and arranged delivery of the vehicles to Royal Mail.”
Compared to wrapping or spraying a base colour, says the company, WrapidCoat can cost up to 40% less. In addition, at de-fleet time, WrapidCoat is swift to remove, taking half the time of a typical vinyl wrap on a mid-sized van.
“We can take large volumes of commercial vehicles straight from a factory and colour-coat them at speed, and to a standard that is indistinguishable from paint,” explains Smith.
“A liquid at application stage, WrapidCoat also gives a quality finish beyond that which can be achieved through conventional vinyl wrapping processes. Once coated with WrapidCoat, a fleet will have an ‘as painted’ finish but with all the removability of a wrap.”