Judges were impressed by the company’s achievements in improving fleet safety, reducing operating costs and increasing fuel efficiency with its software, which focuses on improving commercial vehicle driver behaviour and style.
GreenRoad is designed to impact what the company describes as the cause of 90% of accidents – driver decisions – by giving drivers feedback via an easy-to-use dashboard tool.
GreenRoad marketing director David Rodriguez says that, by ingraining good driving habits on a daily basis, the system effects long-lasting, beneficial change in fleet performance – claiming accidents reduced by up to 50% and accident-related costs by up to 70%.
“The proven power of GreenRoad to reduce the frequency and severity of accidents has clear benefits for insurance companies,” states Rodriguez.
“The fewer the claims, the lower the payouts, the better the business,” he continues.
“Our latest GreenRoad Mobile solution makes it easier to implement the system across a fleet and reduce risky driving on the roads. Drivers buy in to our approach because it empowers them to take charge of the change.”