The deal expands an 11-year relationship between the tyre maker and Shropshire-based logistics firm for Michelin’s products, which will continue to be fitted and serviced by ATS Euromaster.
“As we continue to grow, there were clear financial and operational benefits to adopting a tyre management contract and Michelin was the obvious partner,” says David Grocott, managing director at Grocontinental.
“Tyres are not something we’re prepared to compromise on – they play a critical role in everything from our safety and uptime to fuel efficiency. Michelin has a strong track record with us and their products are first class; when you combine that with the financial benefits of the deal, we knew this was the right move.”
The contract covers all aspects of tyre maintenance and inspections, and includes regrooving and retreading to extend lifespan. The policy also includes fleet-wide tyre inspections to optimise replacement intervals and spot any potential issues before they result in downtime.