Designed and fitted by vehicle graphics business RGVA, the reflective vinyl means the promotion can be seen day and night, and is believed to be the first time the 3M 780mC-10R material has been used on this scale in the UK.
Kinetic is the recruitment arm of the SH Pratt Group; the 13.6m Chereau trailer belongs to its sister business Kinship Logistics and is operated nationwide on a 24-hour double shift pattern.
“As soon as RGVA showed us the material and explained that the entire trailer could be made reflective, we were sold,” says David B’bade, head of operations at Kinetic.
“The trailer provides us with the perfect canvas which we’ve really exploited. It looks great by day, but at night it really makes a statement.”
He adds: “It’s already become a genuine talking point and the response has been phenomenal.”
The 3M 780mC-10R reflective vinyl was first introduced to the UK market in 2017 and is engineered to maintain its reflective qualities across a wider range of viewing angles compared to standard reflective materials.
It has already been applied to cars, vans and tractor units, but RGVA believes the Kinetic wrap to be the largest application of its kind to date.
B’bade says: “The RGVA team really understood what we wanted and knew exactly how to maximise the power of the reflective technology. We couldn’t be happier with the results and we’ll definitely be replicating this on more trailers in the future.”