Iveco’s new Stralis heads for the Hi-Way04 July 2012

Iveco has launched the next generation of its heavy-duty vehicle range, the Stralis Hi-Way, describing it as offering "a highly competitive proposition to the heavy-duty transport sector of today and tomorrow".

According to the firm, this vehicle stands out, in terms of efficiency and quality, and delivers on Iveco's commitment to sustainable mobility with ultra-clean tailpipe emissions.

Alessandro Mortali, senior vice president heavy range at Iveco, says that it also reduces total cost of ownership (TCO) for operators, claiming that the new Hi-Way delivers reduced fuel consumption, lower maintenance costs, enhanced reliability, improved cabin ergonomics and driver comfort as well as optimised operational management.

"The new Stralis maximises savings in all key cost areas," states Mortali.

"As a result, the total cost of ownership for the 10 most common vehicle missions decreases by up to 4%," he continues.

Enzo Gioachin, senior vice president, sales and marketing at Iveco, adds: "The current economic situation is among the most critical our industry ever faced. With the launch of the New Stralis, we are countering the negative trend.

And he continues: "Our package offers the right combination of innovation, enhanced services, and direct cost advantages to our customers."

The new tractor unit features the new engine – including Iveco's patented HI-eSCR (selective catalytic reduction only) technology, developed by FPT Industrial for Euro 6.

Gioachin says it has undergone extensive quality and reliability audits with over six million kilometres of durability testing and over 11 million kilometres of real-world driving exposure.

Electronics include: EBS with the brake assistant function; lane departure warning system; ESP; adaptive cruise control; and daytime running lights.

Brian Tinham

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