The system increases the total number of LEDs used in a standard destination display of up to 30 times. For that reason, displayed text appears as a continuous, print-quality flow, rather than a dot matrix.
The HR system launch follows the completion of a successful 24-month trial, undertaken with various transport operators.
Phil Sturgeon, Hanover’s research manager, said: “This is a landmark project in terms of our research and development, which harnesses our decades of experience in innovation to offer something that really steps beyond the standard in the industry.
“It enables greater freedom in the use of fonts and also the opportunity to build in better visual imagery, to deliver next generation opportunities in branding and communications. Even in adverse weather conditions, the display retains its print-quality appearance.
“Programming has also been designed to be a simple, seamless process, based on a spreadsheet entry system and render box software, making it quick and convenient to create compelling, creative messages across an operator’s fleet.”
The company employs 200 people in Lewes, near Brighton, and almost 100 staff across the globe.