Mark Coleby, service director at Hughes, commented: “Lightfoot was recommended to us by Activa, from whom we lease our fleet of cars and vans, consisting of Ford Transit and Vauxhall Movano vehicles.”
“We’d previously used a traditional telematics solution that provided reports, but failed to deliver sustainable improvements in driving habits.”
“Following a meeting with Martin Kadhim of Lightfoot, who explained how its device guides drivers to a smoother, more efficient style of driving, and provides driver incentives and rewards for those achieving their company KPIs, we agreed to trial the device in 10 vans as well as my car. This was part funded by Allianz, our insurer and a Lightfoot partner. We also implemented our own incentive scheme whereby all drivers achieving above the Activa KPI threshold would be entered into a draw to win Tesco Vouchers.
“The impact was instant and impressive. As soon as we had the first report we could see the immediate improvement from our drivers. One of our worst drivers transformed overnight and now regularly rates as our second most efficient driver. Importantly, all our drivers bought into the concept of being better, smoother drivers; they like the way the device guides them, putting them in control and they enjoy the competitive aspect of Lightfoot.
“Having calculated the potential fuel savings, it was clear to us that Lightfoot more than paid for itself, even before you take into account reductions in vehicle wear and tear and potential savings in insurance premiums due to reductions in accidents. Add on top of that the simple reporting system and the fact that Lightfoot offers tracking as well as all the telematics elements of our previous solution, and the decision to install Lightfoot became very simple.”
Jonathan Dye, head of motor insurance at Allianz added: “Our support for the Hughes trial is part of our ongoing commitment to using new technologies that help our customers improve driver safety while reducing their operating costs. Running a safe and cost-effective fleet is crucial to maintaining a profitable business, which is why more and more companies are investing in risk management initiatives, such as Lightfoot, to help manage their fleets.”
Having proven itself in the trials, Lightfoot will now be rolled out across the Hughes fleet. In addition to its own incentive scheme for its drivers, Hughes will automatically be entered in to the Allianz-sponsored Lightfoot Fleet Driver of the Week initiative, which gives fleet drivers achieving its ‘Elite Driver’ status the opportunity to win prizes.