The family-owned business employs more than 140 people and provides road transport and distribution services.
It has implemented Lytx’s Driver Safety Programme, which aims to help Bacton Transport reduce risk by identifying distracted and risky driving behaviours not triggered by a G-force, including mobile phone use, smoking, eating or drinking while driving, as well as the driver not wearing a seatbelt.
Bacton Transport trialled a handful of suppliers but ultimately decided to implement Lytx due to its ability to engage drivers and help in the delivery of personalised coaching designed to help improve behaviours and create an enhanced safety culture, according to Lytx.
Nick Newman, general manager of fleet at Bacton Transport said: “We chose the Lytx system to enforce driver engagement and enable a method of risk management that makes coaching and training drivers our top priority.”
Previously a driver himself, Anthony Stevens, operations compliance manager at Bacton Transport, works closely with the company’s 110 drivers. “We know from employee engagement surveys how much our drivers are looking for better feedback and communication all the time. The response from them to Lytx has been overwhelmingly positive! Driver engagement like this is definitely the reason why we chose Lytx over the competition. For what was initially ‘just a camera,’ it has exceeded all our expectations – I cannot recommend Lytx enough!”
Lytx’s machine vision and artificial intelligence identifies which data and video events require further inspection by professional analysts. Only the most relevant data and video is then sent to Bacton Transport for review and use in driver coaching
Bacton Transport had previously identified raising driving standards and saving on fleet costs through lower damage costs and reduced accidents as priorities across all its operations.
However, previous in-cab camera systems proved unpredictable as they depended on SD cards that were unreliable or faulty. “We were frequently unable to follow up on incidents where the footage was lost or missing, which was frustrating for everyone and costing us time and money” said Stevens.
In a first for the company, Bacton Transport has integrated Lytx’s technology with insurers to provide them with complete visibility and live, real-time footage on a daily basis.
“We had an instance where one of our vehicles was in collision with a van,” said Stevens. “With Lytx’s solution, we had the footage to show the accident was not our fault and the claim was negated immediately – no solicitors, no lengthy claims process, no delays. It was the best result for us, our insurers and the third party.”
Lytx is also helping Bacton Transport to comply with the increased safety standards required of operators today. On the Isle of Sheppey, where the company operates a retail contract with a leading grocer, Lytx recently provided and installed a full multi-camera solution with sensors to comply with DVS standards effective 1 April 2021.