Nestle pulls in the power of Traxx vehicle graphics08 November 2016

Nestlé has taken delivery of 70 new trailers fitted with the Traxx vehicle graphics system from RGVA.

The versatile framing and banner system is designed to make changing vehicle graphics quick and easy, and it is now fitted to more than half of Nestlé’s 200-strong trailer fleet.

The latest fitment will initially feature campaigns for seven of Nestlé’s top brands, including Aero, Quality Street, Shreddies and Bakers pet food, with some using different advertisements on either side of the 13-metre Montracon trailers.

With 70 trailers to fit, RGVA liaised with Montracon to complete as much of the work as possible at the factory, prior to delivery, with the remainder fitted at Nestlé’s York depot.

In addition to the tailored banners, RGVA installed generic Nestlé graphics on the rear doors of each trailer. Printed on high-quality 3M Scotchcal IJ40-10 series film with 8030G laminate, the graphics will offer a minimum five-year life.

Mick Thompson, primary transport manager at Nestlé, says: “The fact that the team from RGVA can fit the system anywhere was a real plus. They were accommodating and flexible. When they came to York, they made sure the system was installed quickly and with minimum disruption to the fleet.”

The Traxx system is based on an aluminium frame which is secured to the side of the trailer. Once the frame has been fitted, advertising banners can be removed and replaced in all weather conditions and in as little as 15 minutes per side.

The system is backed by a seven-year, 350-change warranty. Each banner is printed using UV inks and EFI Vutek HS Pro printers, with the designs applied to 450gsm backing fabric made from recycled materials. The finished product is also fully recyclable once removed.

All 70 Nestlé trailers will perform both factory and customer deliveries across the UK, and are expected to stay operational in the fleet for between seven and 10 years.

Laura Cork

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