The company believes that heavy duty vehicle operators can expect to see “major efficiency and operational benefits”.
Under the banner ‘Here Comes the Future’, the campaign aims to address what Petro-Canada sees as an industry knowledge gap by providing clear information on how PC-11 products differ from their predecessors.
Its campaign also covers the technology behind the new lubricant generation, and the impact they are likely to have for both on-road and off-road operators around the world.
PC-11 category lubricants have been developed to reflect the needs of future engine hardware, and comprises thinner, lower viscosity grades, providing lower fluid resistance and hence also fuel saving.
Howard McIntyre, vice president for Lubricants at Petro-Canada parent company Suncor, says the new lubricants also offer increased engine protection for longer periods – meaning a potential for fewer oil changes, which will result in a reduction in truck downtime.
The new category will include two-tiers of engine oils.
First is PC-11A (known as API CK-4), which is effectively an upgrade to the current lubricant specification and backwards-compatible with older diesel engine oil categories.
Second is PC-11B (to be known as FA-4), which will have limited backwards compatibility due to its focus on a lower high-temperature, high shear range – enabling “major fuel economy benefits without sacrificing engine protection”.
Petro-Canada Lubricants is developing and testing its own PC-11 approved engine oils, which McIntyre says are tested beyond today’s standards, including in Canada’s harshest environments and most extreme temperatures.
“As a major global oil marketer and manufacturer at the forefront of PC-11 technology, we want to address the key questions that are being asked to support [the industry] in making informed decisions,” states McIntyre.
A website, herecomespc11.com, is due to be launched in March as part of the campaign, offering a comprehensive guide to the new category.