Introduced by RSGB chair Honor Byford at last week's CLOCS seminar, at Tip-ex 2015in Harrogate, the Stay Safe On The Road campaign seeks to teach 10—11 year olds about commercial vehicle blind spots and rear-wheel cut-in when turning corners.
"Our intention is that the programme should be delivered to children the length and breadth of the UK, and our hope is that the industry will come together and provide assistance to help us succeed in that aim," said Byford.
"Safety is always Scania's top priority and we are delighted to be supporting this initiative," said Scania business development and marketing director Arif Jafferji.
"An immense amount of time and effort has been put in to produce a programme which will spread awareness among children in a manner that is both instructive and memorable," he added.
Stay Safe On The Road is part theoretical and part practical and will be delivered in accordance with a full lesson plan developed for the programme.
Following the lesson, each student is given a personal copy of a Stay Safe on the Road booklet and a poster is left with the school to display as an aide memoire.