First, Textar’s commercial vehicle product packaging will receive the PROriginal safety seal that was successfully introduced last year in the passenger car sector – a move that offers better protection against counterfeiting.
On the back of the seal is a QR code and a twelve-digit alphanumerical code, both of which are individually linked to the contents.
On opening the packaging, customers can scan the QR code or enter the twelve-digit alphanumerical code on www.fightingthefakes.com. They then immediately receive either confirmation that the product is original or are advised that the code has already been scanned or is invalid.
In either of those latter cases, TMD Friction asks the customer to get in touch directly via the online contact form or the service hotline so that the company can take the necessary action.
Secondly, the Textar packaging will come with new labelling for all its CV brake pads. This offers additional product information arranged in a new overall layout that is said to be considerably clearer and easier to understand. The new package labelling for Textar CV brake pad products is now in use at the company’s production facilities, meaning the first packages with the new labels are already arriving at warehouses.
Third, the significance of the commercial vehicle division within TMD Friction is also emphasised by the creation of a new key role: Oliver Hill came on board in December 2020 as the company’s global sales & marketing director IAM commercial vehicles.