True costs of tyre care laid bare by ATS Euromaster 11 April 2013

ATS Euromaster invited truck fleet operators to discover the true value of expert tyre management at this year's Commercial Vehicle Show yesterday (10 April 2013), by picking up a copy of its Inflation Report 2013.

The free guide, produced for the CV Show, highlights why, in 2013, fleets should be paying closer attention to their tyres than ever.

The report compares prices today with a decade ago, and demonstrates how the rising cost of tyres and fuel mean sub-optimal tyre set-ups can cost commercial vehicle fleets dearly.

Split into eight parts, including sections on underinflation and wheel misalignment, the guide offers a stark wake-up call to fleet operators who may not look after their tyres as well as they should, says Peter Fairlie, ATS Euromaster's group sales director.

"Maximising tyre performance should have been on every fleet manager's radar a decade ago," states Fairlie. "But in 2013, and with costs spiralling, if your tyres aren't being expertly managed then it should be ringing alarm bells."

And he adds: "No business can afford to be throwing money away, if it wants to be competitive and profitable.

"For example, the annual cost of 20% underinflation in 2003 for a 4x2 artic was £482. But, in 2013, the penalty for the same vehicle has jumped to £888.

"By simply making sure a comprehensive tyre management procedure is in place, fleets will be able to save and potentially make a significant improvement to their bottom line."

John Challen

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ATS Euromaster Ltd

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