TRW adds VIN search to online vehicle catalogue 11 May 2015

TRW Automotive Aftermarket’s online catalogue now allows technicians to find parts using a VIN identifier.

This move will aid fast, accurate component identification and is in line with TRW's objective of becoming a digital leader in its field, according to TRW's garage and online marketing manager Alexander Knorn.

He explains, for example, that a technician working on a French plate car in London can identify parts by selecting 'France' from the market selector. The language would be set to EN by default because the internet protocol (IP) will identify the technician is in London.

"With globalisation now the norm and geographical boundaries no longer a barrier to business, the internet is the most powerful global communication tool in existence and we are working hard to harness its powers," comments Knorn.

Brian Tinham

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