Upper crust deal for Goodyear with Warburtons24 January 2019

Bakery brand Warburtons has signed a three-year deal with Goodyear for tyre supply and service across its UK fleet of 906 tractors, trailers, rigids and vans.

Goodyear’s KMax products will be used across the range and the bakery business will also trial the tyre maker’s Proactive Solutions tyre pressure monitoring system, which delivers real-time data on tyre pressure and temperature.

The deal includes access to TruckForce, Goodyear’s support network, for 24/7 breakdown assistance.

Laura Cork

Related Companies
Goodyear Dunlop UK Ltd

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