Volvo dealer buys in Nissan vans to advertise sales 19 July 2012

In a bid to improve brand awareness and increase non-Volvo parts sales, South Wales and West Country Volvo dealer Truck and Bus Wales & West, has acquired a fleet of five Roadcrew-liveried Nissan vans.

"We want customers and other factors to know that we're in the business of selling all makes and trailer parts," explains Truck and Bus Wales & West managing director Billy Nairn.

Roadcrew managing director James Charnock adds: "The vans are a high-profile way of raising awareness of the Roadcrew brand.

"Roadcrew is a growing business and this dedicated parts van fleet is a major investment by Truck and Bus Wales & West in getting the message out into the market."

John Challen

Related Companies
Nissan Motor (GB) Ltd
Volvo Group UK Ltd

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