Volvo president found hanging around to promote FMX05 September 2013

Following a film to promote the FH truck last year, Volvo has another production centred around the launch of the FMX construction vehicle.

This time, the company's president, Claes Nilsson plays the role of stuntman.

"The idea behind the film – called "The Hook" – is that we wanted to show that the truck's front towing hook is dimensioned to handle far greater stresses than those to which it is normally subjected. It's all about spotlighting the strength and quality of our construction trucks," explains Nilsson. "You can't do that more clearly than by hoisting the 15-tonne truck up into the air via its own towing hook."

Nilsson had to spend almost two hours standing on the front panel of a Volvo FMX construction truck that had been hoisted more than 70 feet above the water in Gothenburg harbour.

"Yes, I have to admit I had butterflies in my stomach and I certainly wondered more than once what I'd let myself in for ! I'm no mountain-climber and I don't like heights, but I'd promised to do the stunt, so I couldn't very well back out," he reveals.

"Of course filming is a time-consuming process and there were many retakes. It was fairly cold – about 8 degrees above zero – and the wind was blowing about 25 mph, so my hands got pretty cold after a while. But it all went very well and, as safety was paramount, I was never really afraid," continues Claes Nilsson.

Author
John Challen

Related Companies
Volvo Group UK Ltd

This material is protected by MA Business copyright
See Terms and Conditions.
One-off usage is permitted but bulk copying is not.
For multiple copies contact the sales team.