Williams Transport celebrates its 50th year with bespoke IVECO S-Way02 March 2022

An early adopter of the new IVECO S-WAY from launch in late 2020, Williams Transport has now taken delivery of its fifth, a special creation to mark its golden anniversary.

This latest IVECO S-WAY joins as a celebratory flagship, with the family-owned company, founded in 1971 celebrating success with 50 years in the haulage business. While the majority of its fleet features a two-tone ivory and green livery, this vehicle harks back to the original colour scheme used when current MD, Andy Williams’ Grandfather started the business.

Supplied by Guest Truck & Van in Peterborough, the 562bhp AS440S57TX/FP 6x2, left the Madrid factory in white, but has since been treated to an extensive repaint by MA Harding in Rushden, to a two-tone blue with white and red accents. The chassis, wheel hubs, door mirrors, front grille and external sun visor have all been colour-coded to match.

Not content with this, Williams has had yellow outlining and signwriting in an old English typeface hand painted by Wez at Finch Signs in Raunds, as per the striking original design. Further still, the vehicle has been heavily accessorised with a three-in-one combination perimeter lighting kit, PTO and bespoke side skirts from Bailey and a twin vertical exhaust stack by Truck Max, both in Wisbech. Up front sees fitment of a colour-matched LightFix ‘Big Nordic’ front protection bar and roof-mounted ‘Max’ light bar, both featuring LAZER Triple-R 1000 spotlights.

A matching trailer has also been commissioned, a Knapen EXSIDE which enables the driver to flick between work on both sides of the Williams Transport business without having to waste time returning to base for a trailer swap. The retractable-roofed travelling floor trailer also features opening side doors for taking forklift-loaded general cargo for one job and top-loaded recycling for ejection through the rear for the next.

A DVS kit with forward-facing camera emphasises a focus on operational safety.

Drivers spend four to five nights a week out.

The full air suspension allows the ride height to be increased for steering clear of any debris while working in recycling centre yards. It also enables fitment of a digital axle load measurement system for monitoring the load weight and its distribution, maximising payload with a single check on the weighbridge.

The vehicle is expected to cover just over 100,000km per year, on a five-year replacement cycle.

Author
Transport Engineer

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