Worldwide rollout for xlite aluminium wheels04 July 2011
xlite has become a worldwide brand thanks to an exclusive trademark agreement between European distributor, Motor Wheel Service, and manufacturer Wheels India.
Under the terms of the 10-year agreement, all of the forged aluminium wheels produced by Wheels India will feature xlite branding on the products, boxes and cleaning kits, creating a global standard to aid the end user.
The move will also allow the product to develop in Australia, the South American countries and The Far East, where the Manchester-based company is actively seeking new distribution partners.
xlite wheels are forged from a single aluminium billet using a computerised numeric control machine to produce a higher degree of production accuracy.
Author
John Challen
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