Wrightbus takes the direct route with new retail operation22 January 2016

Wrightbus is launching a new direct sales operation offering new and used vehicles from stock – a move described by the company as “the next logical step” following its recent deal with Close Brothers to offer buses on a rental or lease basis.

“For many operators, such as local authorities, time can be of the essence, particularly if they are looking to initiate new routes quickly and therefore need immediate delivery of their new buses,” says Ian Downie, managing director of sales and Customcare for Wrightbus.

“With our retail offer, we are building small volumes of single-deck stock with immediate availability. This provides our customers with a fantastic opportunity to operate one of the most fuel-efficient vehicles in the sector, providing excellent value for money.

“Our arrangement with Close Brothers has already proved to be popular with customers when looking to rent vehicles or for finance packages which can be tailored to their individual requirements. This has then led us to launch a retail operation which was the next logical step for us.”

The new division will be led by Chris Wise, who is also national parts manager.

Wise says: “We have a wide range of vehicles available, including models from across the StreetLite range, as well as double deck options and we are confident this new retail offer will prove to be very popular with our customers.”

Wrightbus says the StreetLite (pictured) is driving growth, with integral sales up by more than 20% year on year for 2014 and 2015.

Laura Cork

Related Companies
The Wright Group Ltd

This material is protected by MA Business copyright
See Terms and Conditions.
One-off usage is permitted but bulk copying is not.
For multiple copies contact the sales team.