Circulation
Transport Engineer’s circulation is audited by ABC every year. As the journal of
the Institute of Road Transport Engineers (IRTE), copies are delivered each month
to individual institute members.
An additional 5,000 controlled circulation copies each month, distributed to a highly
targeted database of influential fleet managers, transport engineers and transport
engineering managers at their place of work. This new, validated database will benefit
from regular updating by MA Business’s industry-leading database research team
– to identify fleet sizes, types and all-important purchasing authority.
Research in 2009 confirms Transport Engineer’s coverage of all sectors of the commercial
vehicle market, providing a qualified audience of professional engineers and managers
who between them control the majority of transport engineering budgets and influence
most purchasing decisions.
Transport Engineer reaches influencers, specifiers and buyers in every sector
Source: Per centage of readers by site from 2010 circulation database
Size of commercial vehicle fleet, by number of vehicles at each site
Source: Per centage sites of 2010 circulation database. Fleet criteria excludes
cars but must include at least one HGV and at least five commercial vehicles
Transport Engineer readers by Job Function
Source: Per centage of readers by site from 2010 circulation database
Specifying / purchasing responsibility of Transport Engineer readers by site
Source: Transport Engineer readership survey 2009