News

UK fleet managers adopt cautious approach to AI

Fleet Management
Fleet managers in the UK are taking a more cautious approach to adopting artificial intelligence (AI) technology than their European colleagues.

This is a key finding from the EU survey Trusted data insights: what are your vehicles telling you?, conducted by Geotab.

The study surveyed 400 fleet managers in the UK, as well as in France, Germany, Ireland, Italy, Netherlands and Spain. The aim was to assess current companies’ maturity levels in terms of data usage while identifying challenges and areas for improvement.

Only a third of UK-based fleet managers said they believed AI will improve access to data and drive actionable insights, while almost half (48%) suggested that the much discussed technology would, in fact, add a layer of complexity to data analytics and fleet management.

This contrasts with fleet managers on the continent, where there’s a much stronger belief that AI can improve their ability to access data and improve operations. Fleet managers from France (64%), Italy (60%), the Netherlands (59%), Spain (52%), Germany (51%) and Ireland (43%) all showed greater trust in AI technology and a belief that it will enhance their ability to access data easily and quickly to drive actionable insights.

Related content