DFDS pink trailer flies the flag to drive out breast cancer 21 November 2016
International freight forwarder DFDS has applied a striking pink livery to one of the Krone Profi Liner semi-trailers from its European fleet in support of breast cancer awareness.
“DFDS will donate €1 for every 10km the trailer is driven and we will also be doing some fundraising locally in Immingham,” states DFDS logistics asset manager Louise Connor.
Designed for road and rail, the pink Huckepack Profi Liner is one of more than 1,000 trailers supplied by Krone to DFDS over the last year—bringing the total Krone complement to 2,082 of the firm’s 3,200-strong trailer fleet.
The pink trailer will not only be visible to onlookers as it travels throughout Europe, but will also be monitored by DFDS using its on-board Krone telematics control system, continues Connor.
“As with all our Krone equipment, the pink trailer curtainsider is fitted with a sophisticated yet easy to operate telematics package, which enables our Immingham traffic office to monitor its movements in real time,” she says.
In addition to miles covered per customer, DFDS can identify the trailer’s precise location, payload weight, maintenance and incident status, door openings and tyre pressures.
“Krone’s telematics system improves the performance of our fleet through accurate and robust data,” states Connor.
“It enables us to drive efficiency across the DFDS Group with a simple, standardised approach – and naturally, we will be able to keep accurate tabs on every mile covered by the pink trailer for our ongoing fund-raising activity.”
“Brest cancer is often severe, with widespread side effects on entire families, and we think that, with a united effort, this is an area where we can help make the biggest difference.”
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