The Luxembourg Business Federation (FEDIL) judges cited the technology for the long-lasting performance it delivers throughout the tyre's life.
Intellimax is a 'hidden' tread pattern moulded within the tyre. As the initial tread wears, the new pattern gradually appears, ensuring that grip and low rolling resistance are maintained for longer.
Goodyear's innovation centre is located in Colmar-Berg, Luxembourg.
The award was presented on 10 December.
Pictured are: Francine Closener, Luxembourg's secretary of state for economy, Robert Dennewald, president of FEDIL, and Nicolas Soisson, director of FEDIL, handing over the award to the Goodyear innovation centre team.