Mann Filter to start love vehicles makeover campaign 10 December 2015

Mann Filter is to launch a new awareness campaign in the New Year, in which online participants get to choose whether a tractor unit, bus, wheel loader or agricultural tractor receives a bespoke professional makeover.

From 11 January to 21 February 2016, UK residents can vote for their choice on the Mann + Hummel campaign website www.we-love-machines.com.

Voters will also be entered into a prize draw, with 20 trips to Berlin for the campaign finale in June 2016 plus 20 Bose SoundLink Bluetooth Speaker III systems up for grabs.

When voting closes, the most popular vehicle type will be sourced and put into the experienced hands of TV presenter and automotive mechatronics technician Lina van de Mars and automotive expert Jo Scholz at Jo’s KFZ Service in Berlin.

“Lina and Jo are enthusiastic about everything on four wheels, so are perfectly suited to our new campaign, which is aimed at everyone who loves machines,” states Jörg Engels, Mann + Hummel director for brand management in the automotive aftermarket.

The conversion process can then be followed and commented on via the Mann Filter channels on social networks such as Facebook www.facebook.com/mannfilter and Youtube www.youtube.com/user/MANNFILTERde.

Author
Brian Tinham

Related Companies
Mann + Hummel (UK) Ltd

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