Mercedes-Benz signs up to TyreSafe13 May 2011

Helping to bolster its message to the industry about increasing levels of van tyre abuse, TyreSafe has signed up Mercedes-Benz Vans.

"Having Mercedes-Benz Vans join TyreSafe as a member is fantastic news for us and the wider commercial vehicle industry," says Stuart Jackson, TyreSafe's chairman. "Safety is a key priority for Mercedes-Benz when designing its vehicles so our partnership is a natural fit, helping to ensure the ongoing protection of its customers."

One of the first collaborative activities between the two organisations will see TyreSafe presenting at this year's Mercedes-Benz Van Experience event. The annual event, which was established in 2003, has become firmly established as one of the highlights in the van calendar.

"Mercedes-Benz Vans is at the forefront of vehicle safety with a range of products and initiatives such as our SafeDrive Technologies", explains John Reed, van product manager, Mercedes-Benz UK.

"With our focus on safety, we are delighted to be joining TyreSafe and offering our industry insight for future campaigns," he continues. "We also look forward to using TyreSafe's expertise in helping us educate our customers and staff about correct tyre care and maintenance."

Author
John Challen

Related Websites
http://www.tyresafe.org/

Related Companies
Mercedes-Benz UK Ltd
TyreSafe

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