Chiltern Cold Storage fleet manager Scott Mason says this is the first time the company has outsourced tyre management for its fleet of 45 trucks and 43 trailers.
"We constantly review our service providers and saw an opportunity to do something different with Michelin solutions," states Mason.
"I've had direct experience of outsourcing tyre management in a previous role, so I know first-hand the benefits this will bring," he adds.
The Effitires contract will see Michelin take care of all fleet tyre requirements on a PPK (price-per-kilometre) basis for the next three years.
This includes fitting the latest generation Michelin tyres, providing management information on tyre performance, carrying out fleet-wide tyre safety inspections and servicing.
As well as helping to protect against the risk of tyre-related downtime, Mason says Chiltern Cold Storage is also targeting fuel savings through its new tyre policy.
"We know the impact tyre choice and condition has on fuel efficiency – Michelin solutions is focused on unlocking these savings with us," he explains.
"As a fleet manager, it gives me a lot of confidence to know we've got professionals focused on making sure every tyre is maintained in peak condition," he continues.
"Plus they are planning to significantly increase our regroove rate, extending each tyre's life in its most fuel-efficient state."
Michelin solutions has appointed ATS Euromaster to fit tyres and carry out tyre servicing, with that company's centre in Peterborough (just two miles from Chiltern Cold Storage's main operating base) in charge.