Pet food manufacturer finds quick route to savings with online routing and scheduling14 March 2014

Pet food manufacturer Natures Menu has cut fuel costs and boosted service levels, after implementing a real-time routing and scheduling solution from Magenta Technology.

Rapid growth meant the Norfolk-based manufacturer's existing order management software could no longer cope effectively with its distribution requirements.

It needed a system to manage and schedule deliveries, and plan vehicle capacities and routes, and chose Maxoptra, which it installed along with TomTom telematics to all its delivery vehicles.

Since implementation, Natures Menu says mileage and fuel consumption have reduced considerably.

Data from the TomTom devices can now be collated into management reports, which has led to improved driver performance and discipline.

Craig Taylor, managing director for Nature's Menu, explains that the customer service team is now able to track orders and see real-time delivery times, saving up to three hours per person per day on contacting drivers or customers.

"Magenta played a key role in the total end-to-end processes and IT transformation that Natures Menu undertook in 2013, providing the foundation to scale the business, build on the high levels of customer service enjoyed by our customers, while at the same time reducing mileage and fuel consumption for the business," states Taylor.

Author
Laura Cork

Related Companies
Majenta Technology Ltd

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