Renault Truck Commercials launches different demonstrator programme 03 December 2010

Ten of the latest spec Renault Premium 460.25 6x2 HGV tractor unit demonstrators are taking to the road – nine wrapped in the Union Jack and one the Welsh flag – with a prize for the most fuel efficient operator.

The Union Jack trucks will operate from Renault Truck Commercials' sites across England, while the Welsh liveried unit will run out of Renault Trucks Cardiff.

Christophe Blazere, managing director of Renault Truck Commercials UK, explains that the point is partly to showcase the features of the Renault Premium Long Distance and partly to remind operators of the dealership's UK-wide coverage.

He explains that the Renault Premium 460.25 6x2 Euro 5 demonstrators all feature the DXi11 engine matched to the Optidriver+ automated gearbox, and have been built with the Privilege high roof sleeper cab.

As part of the programme, the Renault Truck Commercials dealer will take a download of the vehicle data, using Renault's Optifuel Infomax system, at the start of the period. A second download will then follow at the end to report on fuel consumption, emissions, driver performance etc.

At the end of the campaign, targeted for late February 2011, the top 10 operators will be rewarded with a prize, says Blazere.

"We want Renault truck operators and drivers to be proud of owning and driving our vehicles. We want to show them that not only do they get a reliable, comfortable and highly fuel efficient truck, but they also get the full support of Renault Trucks Commercials," says Blazere.

And he adds: "We have invested heavily in the UK over the last 18 months, with the opening of our new £4 million site at Nuneaton and a complete refurbishment of our Renault Trucks Cardiff facility."

Author
Brian Tinham

Related Companies
Renault Trucks UK Ltd

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