Roberts Bakery finds better recipe for fuel savings03 February 2010

Roberts Bakery reckons it has improved control over its 70-strong fleet delivering bread and pastry products throughout the UK, following installation of Masternaut Three X's web-based vehicle tracking service – and is now set to cut fuel costs.

Mark Owen, director of logistics at Roberts, says that the transport office is now able to "proactively optimise" delivery plans and routes and to react to customer queries by instantly accessing delivery information for each vehicle and driver.

"Masternaut gives us complete tracking visibility for the entire fleet… This allows us to track back through our delivery records, if a customer raises a query over a delivery. It saves us a huge amount of time and provides the customer with improved service," says Owen.

He also reports that the company intends to extend the tracking system to include Masternaut's GreenerFleet module, the vehicle emissions and fuel usage management tool.

"We are in the process of developing our green policy and we see that the Masternaut system will play a key role in helping us to achieve our plans. We can currently monitor driving speeds in real time, as we track vehicles on screen. With GreenerFleet we will be able make significant improvements by reducing idling and emissions, which is not only better for the environment but it will also help reduce our fuel costs," he says.

Author
Brian Tinham

Related Companies
Masternaut Ltd

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