The Scrabster-based haulier, which also has depots in Wick, Aberdeen and Glasgow, specifies Michelin's 315/80 R 22.5 X MultiWay 3D tyres.
Managing director David Steven says: "When your fleet is based around 80 miles from the nearest stretch of dual carriageway and you have 44-tonne artics negotiating steep, tight and twisty roads, having confidence in your tyres is paramount.
"The Michelin X MultiWay 3D tyres keep our fleet moving safely, giving our drivers maximum reassurance and reinforcing our duty of care. Plus the impressive traction doesn't come at the expense of increased rolling resistance – we still get great fuel performance, too," he adds.
The tractors run with a mix of reefer, curtainside and flatbed trailers, each on 385/65 R 22.5 Michelin X Multi T fitments.
Tyres are supplied by dealer Invergordon Tyres, with the haulier's drivers collecting new and Remix tyres en route back to base. Tyres are fitted, managed and regrooved in house, with near 100% regroove rates, thanks to on-site regrooving training provided by Michelin's technical team.
Michelin visits the site every quarter to carry out fleet inspections and pressure checks, and to manage the return of worn casings to the Remix factory in Stoke-on-Trent. Remix tyres are fitted to drive and trailer axles, to ensure maximum mileage from each casing.
Steven adds: "Michelin tyres cost a little more up front, but when you factor in the long life, reliability and confidence they give our drivers, the total cost of ownership is very competitive."