Sum of the parts: car dealership picks Ctrack Online13 December 2018

Manufacturer-owned car dealership Robins & Day is rolling out Ctrack Online across its nationwide parts distribution operation, after evaluating three potential telematics systems to improve visibility and control for its 97-strong van fleet.

Robins & Day, the trading name of Peugeot Citroen Retail UK, previously used several telematics tools to monitor its parts fleet but wanted a single system. The web-based Ctrack Online solution was chosen, along with its Driver ID and Executive Dashboard applications.

“Our Ctrack solution will provide added insight into the performance of our fleet, with highly accurate, driver-level data available in a user-friendly format,” says Ian Botham, group parts operations manager at Robins & Day.

“This means our central team will have full visibility over all our vehicles, with controlled access to the system for site managers and other senior executives. As a result, we will now be able to effectively support our duty of care strategy and further optimise our parts distribution operation.”

As part of its driver incentive scheme, Robins & Day will use the Ctrack Driver Performance Report to analyse driver behaviour data and help calculate individual scores, with employees placed in one of three safety bands.

The system is integrated with Robins & Day’s routing and scheduling software, enabling the parts distribution team to report on planned versus actual performance. With fixed daily routes supplying 150 Groupe PSA dealers, as well as regular deliveries to up to 6,000 body shops and independent repairers, the company is looking to gain real-time visibility of how drivers are performing against plan.

“We are already seeing driver behaviour improvements across the fleet – with almost half of the drivers now in our top safety band – and we looked forward to achieving further performance benefits as it becomes embedded within our operation,” adds Botham.

Laura Cork

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