Tayto fuels appetite for fleet savings with telematics05 December 2014

Northern Irish snack food manufacturer Tayto Group has revealed that it has slashed its annual fuel bill by £72,000 and reduced its carbon footprint since using TomTom Telematics technology to transform driver behaviour.

The Armagh-based firm says it has boosted mpg by 15% by reducing speeding and idling, with the new system underpinning a programme aimed at improving driving performance.

Webfleet, TomTom's fleet management system, allows Tayto to monitor driving style, including speeding, acceleration, fuel efficiency, idling time and harsh steering or braking.

Peter Rush, Tayto's fleet manager, says the company has been able to "drastically reduce inefficiency" in fleet operations.

"The data delivered by Webfleet provided the perfect starting point for us to work with our staff to help them better understand where improvements could be made and, ultimately, become better, safer and more environmentally-aware drivers."

TomTom reseller Fleet Simplicity helped Tayto to develop processes that make best use of its new data.

Drivers are provided with weekly updates on speeding, idling and behaviour, as well as twice-weekly fuel awareness updates, monthly group reviews and targeted training.

Using Optidrive, each driver is profiled and scored on performance, looking at speeding, incidences of harsh steering or braking and mpg achieved.

Tayto says it has achieved a 42% improvement in average Optidrive scores in the last 12 months.

Tayto is also using the system to monitor vehicle use, eliminating any unauthorised out-of-hours usage. And the system automatically logs vehicle mileage and reports on business and private mileage to simplify expenses claims and records for payroll.

Author
Laura Cork

Related Companies
TomTomTelematics

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