TMD rolls out new packaging for Textar CV brake linings21 January 2019

TMD Friction is rolling out new packaging for its Textar commercial vehicle drum brake linings, to improve brand image and to reduce the risk of counterfeit copies.

The linings are currently housed in transparent, unprinted film, within an outer box. The film will be replaced with a sturdier, yellow version, which will also feature a lattice print with the Textar logo on it, and the outer packaging will be discontinued.

Sue McKay, global category manager commercial vehicles at TMD Friction, says: “With the new packaging, we will not only bring the strong Textar brand to the forefront, but also increase counterfeit protection in the fight against product piracy… We want to protect retailers and workshops from it and make it easier for them to identify the original Textar product with its unique packaging.

“It is important also that we are considering the environment and the use of an outer box will discontinue.”

Laura Cork

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TMD Friction

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