The supermarket has installed Lightfoot’s driver coaching system across its entire 3,000-vehicle fleet.
Lightfoot connects directly to the vehicle’s on-board computer and converts data into live driving advice that helps the company’s drivers do their job more safely and efficiently.
At the end of each journey, drivers are awarded a score in the app based on their driving style, allowing them to see how their driving is improving over time, as well as entering into friendly competition with colleagues as part of a company-wide drivers’ league. Those drivers who achieve ‘Elite Driver’ status can enter The Drivers’ Lottery to win weekly cash prizes of up to £100 and enter giveaways.
Asda’s continual driver engagement means that the supermarket will save fuel and carbon amounting to the equivalent of 2,482 tonnes of CO2 per year.
Simon Gregg, vice president of online grocery at Asda, said: “We are continually looking at ways in which we can improve driver safety and we are delighted that many of our drivers are now engaging with Lightfoot on a daily basis. We’ve already seen the difference that Lightfoot’s technology has made to our operation and hope the partnership continues to help us improve our driver safety and the environment.”
The implementation follows a three-month proof-of-concept trial.