Bernard Matthews rolls into tenth year with ATS08 January 2015

Food retailer Bernard Matthews has renewed its tyre service contract with ATS Euromaster for the tenth consecutive year, saying quality of service makes it "an easy decision".

As part of the agreement, Bernard Matthews runs a 100% Michelin tyre policy, fitting the Michelin X MultiWay 3D tyres on its fleet of 30 trucks and X Multi T tyres on its 60 trailers.

"Ultimately you get what you pay for and ATS Euromaster is the expert in its field," says Jeff Helmore, transport manager for the East Anglia-based business.

"We've been delighted with the service we have received from them, which made it an easy decision to sign with the company again."

The Michelin-only policy coupled with ATS Euromaster's service, he adds, has "radically reduced" tyre costs over the years.

ATS technicians visit Bernard Matthews' site up to three times a week – undertaking fleet inspections and carrying out any remedial work.

The company also has access to ATS Euromaster's 24/7 roadside rapid response service, which Helmore describes as "really valuable".

He adds: "Getting your vehicles back on the road quickly, regardless of where or when a tyre issue happens, is something any fleet manager will tell you is a top priority and they really help us achieve this."

Author
Laura Cork

Related Companies
ATS Euromaster Ltd

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