The 13,500-strong dairy farmer cooperative will continue to benefit from Bridgestone’s tyres and Total Tyre Care offering, with a renewed deal now in place until 2020.
Bridgestone’s tyre pressure monitoring systems (TPMS) and tailored support were both cited as key factors, with call-out times cut by up to 30% as a direct result.
“We have been really impressed with Bridgestone on a number of levels for some time now, so the decision to extend our agreement was an easy one for us to make,” says Richard Wilson, Arla’s inbound logistics director.
“Not only are the products extremely reliable and impressive from a performance point of view, but the levels of aftercare and associated services are also right up there.”
Bridgestoe uses real-time monitoring and analysis of fleet performance to supply Arla with the optimum mix of new and retread tyres. Products, services and systems are delivered by the Bridgestone partner network, along with the specialist Bandag retread network.
Pictured (L-R) are: Bridgestone’s national fleet manager Chris Buchanan; Greg Ward, Bridgestone’s commercial sales director; Richard Wilson, inbound logistics director for Arla Foods; and national fleet manager Peter Bradbury.