Driver Tom Ingram (21) has already made a mark on the circuit: at 17 he was accepted into the British Racing Drivers' Club, and at the opening race of the season, at Brands Hatch, he finished eighth on the leader board.
"This is a result for Tom Ingram, the RHA and the industry as a whole," states RHA chief executive Richard Burnett.
"Right now we are facing a massive driver shortage and, unless we can get funding to enable hauliers to recruit and train new drivers, it's a situation that will only get worse," he continues.
"We know that raising the profile of the RHA with a wider and younger audience will be a sure-fire way of attracting interest in the road haulage and logistics industry and the wide range of career opportunities it has to offer."
The RHA's sponsorship is with the Speedworks racing team and Tom Ingram's Toyota Avensis is now emblazoned with the RHA logo.
"We are delighted to have the RHA as a key sponsor for the 2015 BTCC season," comments Ingram.
"There is a very natural fit between our organisations as we both rely on professional truck drivers. It's disturbing to hear about the severe shortage of HGV drivers, so perhaps I should take my HGV test in case I need to drive my own car transporter to race circuits in the future."