TOMY launches city toys based on Iveco truck range 26 June 2014

Toys manufacturer TOMY is launching a new range of city-themed 1:16 scale toys, called Big Works, modelled on Iveco's heavy truck range.

Designed for children aged 3–8 years, the new collection includes a tipper, cement mixer and an RCV (refuse collection vehicle), and will be available to 'test drive' at Truckfest South West & Wales, 5—6 July 2014 at the Three Counties Showground, in Malvern.

TOMY will showcase the three new trucks on a stand opposite Iveco, featuring a designated Big Works play area, complete with play mats, hard hats, rocks and road signs.

"We are thrilled to be launching our new Big Works range at Truckfest," enthuses Emilia Lawes, senior sales and marketing manager for TOMY's farm ranges.

"It is the perfect audience for us and we cannot wait to see junior truckers getting to grips with the new Iveco toys."

Author
Brian Tinham

Related Companies
Iveco

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