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CV Show appoints new director

The Commercial Vehicle (CV) Show has appointed Mike Costain as the new event director, where he will bring a fresh vision to the trade show.

Costain (pictured) has a track record in event management, having successfully launched, organised and grown large-scale events during the past 25 years – most recently driving the expansion of the InstallerShow in four years. He also brings expertise from his time as managing director at Lyrical Communications, part of B2B event organiser Nineteen Group which was announced as the CV Show’s new strategic partner in July, where he developed event strategies.

The show, owned and operated by the Society of Motor Manufacturers and Traders (SMMT) and the Road Haulage Association (RHA), will deliver new opportunities for companies and build industry awareness in a changing global industry.

The 2025 edition will feature a new content programme, including new stages, features and zones, live demonstrations and a host of networking initiatives on the expo floor.

Costain said: "This is a great opportunity to build on the legacy of previous editions of the event and develop new initiatives that will set the standard for the industry. I'm looking forward to working with the team and our partners to create exceptional events that drive innovation and growth in the commercial vehicles sector."

Mike Hawes, SMMT chief executive, said: “Just as the commercial vehicle sector embarks on its own new chapter of technological change, it’s fitting the CV Show takes on a new director with an ambitious vision. Mike’s years of expertise make him the perfect fit to deliver a dynamic, impactful event that drives business for exhibitors and attendees.”

The Commercial Vehicle Show 2025 will be held at NEC Birmingham from 29 April to 1 May 2025.

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